Part-Time COO — Second Brain as a Service
For Founders Who Want to Scale Without Friction
For Founders Who Want to Scale Without Friction
As a Fractional COO with 10+ years of hands-on experience, I drive process optimisation using AI-native systems and practical common sense—delivering maximum impact at minimal cost.
Get a Second Brain on Your Side
A fractional COO brings structure, accountability, and clarity so you can scale without drowning in details.
Scale Without Burning Out
Free up your time to focus on vision, sales, or product, while a part-time COO turns chaos into streamlined processes.
Save Money by Running Leaner
As a virtual COO, I identify waste, optimise spending, boost conversions, and improve margins—delivering more value than I cost.
What Makes Me Different as a Fractional COO
I focus on long-term operational stability, risk mitigation, and sustainable growth.
AI-First
- I firmly believe that within the next 2 years, AI will replace most routine processes, freeing teams to focus on exceptional customer service. This is a cutting-edge window for any organisation to optimise operations and stay competitive.
- You’re not hiring a corporate consultant—you’re working with a seasoned operator who’s built and scaled real businesses.
- I deliver customised operational strategies aligned with your specific industry, goals, and team dynamics.
- I operate under strict confidentiality, protecting your business interests and sensitive data.
Chief Operating Officer
Chief Operating Officer
Remote, fractional COO services.
Hi, I'm Den Unglin, a Fractional COO and strategic advisor with over 18 years of hands-on experience across marketing, IT, business services and operations. I’ve led complex projects in 12+ international markets across 50+ niches—from e-commerce and edtech to M&A.
What sets me apart is my ability to combine AI-native automation, lean systems thinking, and strategic execution to turn chaotic operations into smooth, scalable machines. I specialise in identifying bottlenecks, optimising workflows, improving margins, and aligning execution with business goals.
My approach is built on real-world execution at the intersection of marketing, data analysis, process improvement, optimisation, and M&A. This gives me a 360° understanding of how businesses grow, operate, and exit, ensuring every decision supports long-term value and a profitable exit.
I’ve built, sold, or led companies, consulted 200+ business owners, and developed a rare mix of business depth.
What sets me apart is my ability to combine AI-native automation, lean systems thinking, and strategic execution to turn chaotic operations into smooth, scalable machines. I specialise in identifying bottlenecks, optimising workflows, improving margins, and aligning execution with business goals.
My approach is built on real-world execution at the intersection of marketing, data analysis, process improvement, optimisation, and M&A. This gives me a 360° understanding of how businesses grow, operate, and exit, ensuring every decision supports long-term value and a profitable exit.
I’ve built, sold, or led companies, consulted 200+ business owners, and developed a rare mix of business depth.
About
18 years of hands-on experience across service industries, marketing, IT, brokerage, and coaching.
My expertise gives me a 360° understanding of how businesses grow, operate, and exit.
My expertise gives me a 360° understanding of how businesses grow, operate, and exit.
I’m a 41-year-old strategic entrepreneur with over 18 years of hands-on experience across service industries, marketing, IT, business brokerage, and coaching. I've lived and worked in more than 10 countries, gaining a global perspective and adaptability.
Today, I’m based in Bangkok.
Today, I’m based in Bangkok.
My story isn’t corporate. It’s entrepreneurial. I didn’t come from an agency—I built, scaled, and exited real businesses using the exact systems I now implement for clients.
What I offer isn’t from books or theory. It’s forged from real-world execution—hundreds of tested ideas, painful mistakes, and own money spent on operations, marketing, automation, and growth.
What I offer isn’t from books or theory. It’s forged from real-world execution—hundreds of tested ideas, painful mistakes, and own money spent on operations, marketing, automation, and growth.
As an INFJ-A, I’m adventuresome, introspective, long-term focused, and driven by meaningful results. I value efficiency, automation, and high-impact work. Emotionally grounded, direct, and realistic, I appreciate smart, deep conversations with substance.
I’m analytical, improvement-driven, health-conscious, and disciplined. I thrive on big-picture thinking, building systems, and tackling complex challenges.
I’m analytical, improvement-driven, health-conscious, and disciplined. I thrive on big-picture thinking, building systems, and tackling complex challenges.
Mission
- Help entrepreneurs build lean, AI-native businesses.
- Continuously optimise toward a billion-dollar company, powered by a micro team.
Fractional COO Role
My primary focus is helping founders of growing IT businesses optimise and build scalable processes.
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Operational Systems & Process Optimisation
- Streamline workflows, reduce inefficiencies, and implement SOPs
- Introduce AI-native tools and automation for lean execution
- Align daily operations with business objectives
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Strategic & Financial Planning
- Define growth roadmap, KPIs, and execution plans
- Optimise resource allocation and unit economics
- Prepare the company for scale, funding, or exit
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Organisational Structure
- Design lean org structures and clarify roles
- Improve team accountability and management systems
- Implement founder offloading strategies to reduce bottlenecks
How to Start Working With Me as Your COO
Request
Fill out a short form and book a 30-minute call. We’ll discuss your business, current challenges, and growth goals.
Audit
I’ll conduct an audit to understand your business challenges, identify bottlenecks, and align with your growth objectives.
Execution
I step in as your Fractional COO—providing systems and ongoing strategic support to scale your business with minimal friction.
To achieve your business goals, we leverage world-class tools and proven systems to streamline operations, improve efficiency, and drive sustainable growth
What I Do as a Chief Operating Officer (COO)
- Operational Strategy — Align business goals with execution plans, priorities, and OKRs
- Process Optimisation — Improve and automate core workflows across sales, marketing, service, and delivery
- Team Structure & Accountability — Build clear org charts, reporting lines, KPIs, and performance cadences
- AI-Native Automation Systems — Integrate modern tools to save time, reduce manual work, and boost margins
- Execution Oversight — Manage projects, fix bottlenecks, and keep operations on track week to week
- Founder Support — Act as your second brain, so you can focus on growth, product, or fundraising
- Cost Efficiency & Profitability — Identify waste, reduce unnecessary spend, and improve overall margins
- Hiring & Onboarding Systems — Help you scale teams with the right people, roles, and onboarding plans
Case Study
Case Study: Overcoming Challenges
Challenge:
The founder was overwhelmed with daily operations. Projects were delayed, margins were shrinking, and the business was too dependent on the founder for delivery and decision-making. There were no SOPs, unclear team roles, and zero automation.
Approach:
As Fractional COO, I conducted a 4-week operational audit, identified key bottlenecks, and implemented immediate fixes across 3 areas:
The founder was overwhelmed with daily operations. Projects were delayed, margins were shrinking, and the business was too dependent on the founder for delivery and decision-making. There were no SOPs, unclear team roles, and zero automation.
Approach:
As Fractional COO, I conducted a 4-week operational audit, identified key bottlenecks, and implemented immediate fixes across 3 areas:
- Process Optimization: Introduced SOPs and AI-powered task automation to reduce delivery time by 27%.
- Team Restructure: Rebuilt the org chart and introduced role scorecards with clear KPIs.
- Financial Alignment: Improved pricing strategy and service delivery models—boosting gross margin from 32% to 45% in 3 months.
- Founder fully offloaded operations within 60 days
- Company regained control of delivery timelines
- Profitability increased by 38% in 6 months
- Business now positioned for strategic partnerships or exit within 12–18 months
Fractional COO Hiring FAQ
Get clear answers to the most common questions about hiring a Fractional COO in 2025.
A Fractional COO is an experienced Chief Operating Officer who works with your company part-time or on a contract basis to streamline operations, fix bottlenecks, and scale growth—without the cost of a full-time executive.
Consultants advise. A Fractional COO executes. They work inside your company like a real team member—leading operations, building systems, hiring, and aligning execution with strategy.
No. Many clients are 2–10-person startups needing structure before they grow. A great COO helps before the chaos, not just after.
Yes—modern Fractional COOs are AI-native. They help integrate tools like Notion, Airtable, Zapier, ChatGPT, and custom scripts to streamline ops and reduce manual work.
Most fractional COOs specialize by industry. Common sectors include:
- SaaS & tech
- E-commerce & DTC
- Agencies & services
- Healthtech & medtourism
- Marketplaces & education
You should consider hiring one if:
- You’re scaling fast and things are breaking.
- You’re stuck in daily operations with no time to strategize.
- You plan to exit or raise funds and need clean systems and KPIs.
- Your team lacks operational structure, clarity, or accountability.
A skilled Fractional COO delivers high ROI by freeing up founder time, fixing operational bottlenecks, and building scalable systems. Typical outcomes:
- Reduced founder workload
- Scalable SOPs and automations
- Clear dashboards and KPIs
- Higher team accountability
- Margin improvement and cost control
- Better investor or buyer readiness
Typical rates range from $3,000 to $30,000/month, depending on scope, seniority, and involvement. It's ROI-focused—not hourly work, but value-based leadership.
Most engagements range from 20 to 100 hours per month, depending on your needs and budget. High-impact weeks usually happen during the first 30–60 days.
Look for:
- Real operator experience (not just coaching or advising)
- Past impact in similar businesses
- Communication clarity
- Execution speed
- Systems & metrics mindset
If you have any questions, feel free to ask!
UNGLIN CO LTD
Bangkok, Thailand
Disclaimer
«The result may differ in each case and depends on a number of factors»
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